Brian Vennard

Contact

Let's work together

Resume

If you want to tell your story in a compelling way that will captivate your audience and help reach your business goals, please reach out.

The Watercourse

Service

Branding

Client

The Watercourse

Client

The Watercourse

Overview

Branding for a restaurant and bar based in Di Agos, Philippines.
The Watercourse is a modern establishment serving traditional Filipino food.

Overview

Branding for a restaurant and bar based in Di Agos, Philippines. The Watercourse is a modern establishment serving traditional Filipino food.

Overview

Branding for a restaurant and bar based in Di Agos, Philippines. The Watercourse is a modern establishment serving traditional Filipino food.

Tools

Illustrator

InDesign

Photoshop

Tools

Illustrator

InDesign

Photoshop

The Watercourse is a restaurant and bar based in Di Agos, Philippines. The identity of the restaurant is very important because the intention was to draw from traditional Filipino culture. The name itself comes from the rivers the Filipino people would congregate around for trade, social and religious celebration.

The icon represents the rivers, or "watercourses" that Filipinos would traditionally gather around to trade and celebrate. The icon combines images of water and people holding hands.

The intended audience is a wide range so the branding needs to appeal to both a younger and older generation. The organic typography combined with the hand-holding icon and earth tone colors calls back to traditional Filipino culture while the san serif typography and simple lockup grounds the logo in the 21st century.

The Brand In Action

Mockups developed to show how the logo can be utilized throughout marketing materials.

Wider Campaign

In addition to the brochure and website, I also created a recurring E-Blast sent to cooperating brokers as well as a postcard and golf ball that were sent to perspective clients.

The Brand In Action

Mockups developed to show how the logo can be utilized throughout marketing materials.