The Watercourse
BRANDING
A brand for a bar and night club based in Di Agos, Philippines.
The Watercourse’ demographic is wide, ranging from 18 to 65, so the goal is to attract young people who want to have a fun night out, and older people who want to enjoy an atmosphere that’s connected to tradition. To accomplish this, the colors and icons are in a hand-written, organic style and the colors have strong earth tones. To keep the logo modern, the layout is clean and simple and contains san-serif typography.
The word “watercourse” is another word for “river” or “waterway”. Waterways have a strong significance in traditional Filipino culture, as people would gather to them for religious ceremonies, buy and sell goods and socialize.
Because watercourses are waterways that were used as gathering places for the community, the icon was created to resemble waves and people holding hands. This signals that this new bar and club is another space for the community to gather together.
The Watercourse is a modern bar and night club, sporting bar tenders and DJs while serving traditional Filipino food.
